Search Engine Marketing (SEM)

Increase Your Site Traffic and Sales Without Increasing Your Costs.

Increasing traffic to your site is critical. And the more qualified customers your site gets, the better your potential bottom-line. Endeca’s Search Engine Marketing (SEM) technology offers a proven approach to accelerating and automating SEM efforts by exposing your content to Web search engines the right way.

Endeca’s innovative Guided Navigation® creates millions of possible pages on your site, each presenting a unique opportunity to drive more qualified traffic. Combine these opportunities with our SEM Module’s out-of-the-box capabilities, and reveal significantly more of your Web site to leading search engines and improve your rankings.

With Endeca’s SEM Module, your business can extend the value of your Endeca technologies and benefit from:

  • Higher site traffic
  • Reduced SEO/SEM spend
  • Natural search sales boost by up to 70%
  • 500% increase in pages indexed

Key Search Engine Marketing (SEM) Features Include:

Development of Targeted Pages

Use SEM with Endeca’s Merchandising Workbench to create and manage targeted pages for each and every natural search term to dramatically increase conversions on your site.

Simple and Effective Management

The SEM Module automatically publishes a complete sitemap to search engines to ensure they are always up to date even as your content changes. Relevant navigation and product detail pages are also indexed, eliminating duplicate content and boosting your page ranks. In addition, the Module includes built-in capabilities for rewriting all your page URLs to be search engine friendly, and further improve rankings.

See why some of the largest retail companies in the world including Walmart.com, Tesco, and The Home Depot have turned to Endeca, an industry leader in search applications, to stay ahead.