Digital Asset Navigator Solution

Most organizations fail to effectively reuse their digital content. A main reason is that Digital Asset Management and Marketing Asset Management systems have rigid navigational hierarchies and limited search capabilities. This hinders the ability of users to find the best digital assets in inventory, unless they know exactly what they need and where is located.

The Endeca Digital Asset Navigator solution gives users the ability to locate the best digital assets quickly and easily by exposing critical attributes that guide users to the best decision. This includes relevant information such as syndication rights, licensing rights, prior usage, etc., all of which may sit in separate systems. The Digital Asset Navigator solution is the most effective way for producers, editors, graphic designers, and marketers to find the content they need, and to discover new assets they may not have even known existed.

Benefits

  • Lower production costs – Increased reuse of existing digital assets
  • Higher quality of content – Users find the best asset for each project
  • Faster time-to-market – Less time required to produce content
  • Increased productivity – Less time spent searching for data across systems
  • New revenue streams – Repurpose and sell existing content

Unprecedented Insight

Some of the largest content creators in the world, such as Discovery Communications, use Endeca’s Digital Asset Navigator solution, due to its unique ability to help untrained users find the best content, no matter where it resides. Endeca’s best-in-class user interface elements and controls for locating digital assets include:

  • Advanced Search: Ensures relevant results for every search through transparent relevance rank controls, thesaurus and keyword redirection, data-driven spell correction (“Did you mean?”), and type-ahead auto-fill capabilities.
  • Guided Navigation: Dynamically summarizes content, and presents contextually relevant options for users to more effectively refine and explore content.
  • Content Spotlighting: Promotes and surfaces similar or featured content that is contextually relevant to the content being viewed.
  • Text Extraction: Extracts key phrases and concepts from unstructured text so users can refine content when no inherent structure exists (additional module).

Technology

Endeca’s Digital Asset Navigator is powered by the technology of the Endeca Information Access Platform (IAP). The unique nature of our platform can be summarized in four key areas.

  • Business user tools: Business users and IT can control and adjust the user interface, making it easier for successive users to find information.
  • Multiple sources: Allows users to explore information from any source (database, CMS, DAM, web crawl, etc.), all through a single, unified experience.
  • Multiple formats: Allows users to seamlessly explore and refine content that is both structured (e.g. database, Excel, etc) and unstructured (e.g. videos, photographs, PDFs, text files, etc.), all through a single, unified experience.
  • Scale and performance: Designed to support filtering of large volumes of content and information at interactive speeds